Pet owners are beginning to realize the value of quality pet insurance, resulting in rapid growth for Embrace Pet Insurance. With that growth comes new hires, a change in investors and a partnership with a celebrity veterinarian.

While less than one percent of U.S. pet owners insure their pets -- compared to 25 percent in the UK -- founder Laura Bennett is working to change those numbers by going to vets and educating them about the benefits of insurance and encourag... Read more >

Running late for a business meeting at the local coffee shop? Not going to make it to happy hour with your friends? Prezto eases the guilt by allowing the user to instantly send a cup of coffee, cocktail or even a cupcake to the person on the other end awaiting your arrival.
 
“The app allows you to give a gift to a friend remotely and immediately,” explains Anne Jiao, founder of Prezto. “It’s a way to share spontaneous moments on a daily basis... Read more >

Dan Young, owner of DXY Solutions, has been a busy man. The mobile app developer has hired additional staff, opened West Coast and international offices and is expanding his company's breadth of capabilities. “We started off as a mobile company,” explains Young. “Mobile apps are very popular, but we’re looking to put mobile technology in the palm of the user’s hand. We’re looking at design and connectivity to the user’s environment.&rd... Read more >

Amber Pompeii and her husband, Michael George, both Cleveland natives, spent the last couple of years in Seattle. While most people think of Seattle as a coffee hotspot, Pompeii discovered something different: tea. While working for Remedy Teas in Seattle, Pompeii saw that there’s a whole different mind-set in a tea shop than a coffee shop.

“Most of the time people walk into a coffee shop and it’s go, go, go, with a lot of carry out,” Pompeii says.... Read more >

When Addisah Sherwood-Ajiboye and her husband, A. Bolu Ajiboye, wanted to introduce their three-year-old to science and math, they were surprised by the lack of age-appropriate activities.

While parents often concentrate on early reading skills, they often don’t focus on science, technology, engineering and math – or STEM -- skills, Sherwood-Ajiboye says. “Eighty-five percent of brain development happens before the age of five,” she explains. &ldqu... Read more >

As an investor in Biolectrics, a company that makes a battery-powered mouthpiece – think sports mouth guard -- that treats periodontal diseases with electric stimulation, Paul Ruflin began thinking about the device’s potential in other applications.
 
“The mouthpiece delivers a small amount of current that kills oral bacteria,” Ruflin explains. “In the lab it kills 75 to 100 percent of bacteria in the mouth in five to 10 minutes. The earl... Read more >

When Craig Lewis, a mechanical science and engineering major at CWRU, was given an extra credit assignment in 2011 to come up with something that would increase household energy efficiency, he started thinking about how much water people use in the shower.

“We did a little preliminary research to see if people could track their water consumption in the shower,” Lewis recalls. “We found that 76 percent of people we surveyed had no idea what their water co... Read more >

Two years ago, after a 17-year career as a communications consultant with some of the area’s larger human resources firms, Denise Reynolds decided she wanted to put a little color in her job. So after she was laid off from her last position, she launched Outside the Lines Creative Group (OTL), a company that uses cartoons to convey company messages.

“I wanted to take all of my knowledge about benefits, wellness, policies and procedures and make it fun,” ... Read more >

When remodeling a kitchen, people usually rely on friends for advice on contractors and architects. Brides use websites and friends as resources when planning their wedding. Entrepreneurs Brian Verne and Mike Eppich figured: Why not create a place where athletes can get advice on apparel?

So Verne and Eppich created Phenom, a mobile app where athletes can brag about the apparel and equipment they use to train. “Influences have a place,” says Verne. “Athl... Read more >

Researchers and hospitals literally can accumulate rooms full of paperwork documenting a single clinical trial. Rick Arlow offers a better method of document management without all that paper. RegulatoryBinder is an early stage software company focused on document management for medical clinic trials.
 
Arlow, who was earning a dual M.D. and Ph.D. a year ago, observed how much paper was wasted in clinical trials, came up with the idea to go paperless. So he quit his s... Read more >

When Lisa Reed was coaching clients on health and nutrition out of her Chagrin Falls office, she would always make them a healthy green juice. After time, Reed realized that some of her customers were coming more for the juice than they were for the counseling.
 
The juice, today known as Mean Green, is made with celery, cucumber, kale, spinach, romaine and lemon. “You really feel good because your body becomes alkaline,” explains Reed. “You crave it... Read more >

Dan Mansoor’s 30 years in nonprofit fundraising has taught him one thing. Well, it’s taught him a few things, actually. One is that people think they give to their favorite charities much more often than they actually do. Two: donor retention rates hover around only 40 percent. And three: 80 percent of charitable giving is still motivated by direct mail.
 
Mansoor thought there had to be a better way, one that makes it just as easy to make and track donati... Read more >

Startups @ City Club is a new collaborative effort between the City Club of Cleveland  and the Cleveland Startup Collective to bring the startup community together in educational, social and thought-provoking environments.
 
The first event was launched at Cleveland Entrepreneurial Week in November, with speakers on technology, product development, investing and the overall startup community in Cleveland. “The main goal of the entrepreneurial speaker series... Read more >

Michelle Venorsky and Kate Davis have worked at some of the top advertising and communications agencies in town, recently at Marcus Thomas. But the dream of starting their own agency prompted the two, along with three other partners, to launch Hello! agency in September.

“We’ve had this idea brewing for a while now,” says Venorsky. “We absolutely love what we do and we’ve been working together for 10 years.”
 
Hello! focuse... Read more >

Eric Klein, chair of the Glickman Urology and Kidney Institute at the Cleveland Clinic, along with a team of researchers at the Clinic and Genomic Health, have developed a genomic test that determines the aggressiveness of prostate cancer and therefore helps doctors and patients decide the proper course of treatment.
 
“It’s a biopsy-based test that looks at how certain genes are turned on or off,” explains Klein. “Before it was developed we ma... Read more >

Melissa Hale started Yates Apothecary -- a fragrance manufacturer -- on a bit of a whim. She and her husband, Quinn, just had their first child and had moved to Lakewood from Florida, when Hale decided to leave her job as a nuclear medicine technologist and start experimenting with perfumes.

“I spent my last five years as a nuclear med tech working directly with cancer patients and P.E.T. imaging,” recalls Hale. “Those five years took their tol... Read more >

More than 1,300 people attended the first annual Cleveland Entrepreneurship Week last week, participating in everything from pitch sessions to speaker sessions and after-hours networking events.

Big names in the entrepreneurial community from outside the region, such as MapQuest founder Chris Heivly and managing director of The Startup Factory, were among those in attendance who helped make the event a success.
 
“Overall, ClevelandEW was successfully a... Read more >